I apply social marketing theory and tools to address conservation challenges. My research focuses on the design and evaluation of behaviour change interventions to better manage natural resources, with current research projects across Latin America, Asia and Africa in topics as varied as illegal wildlife trade, human-wildlife conflict and natural resource management.

In 2016, I was recognized by the IUCN Commission of Education & Communication with their Young Professional Award and in 2017 by the Society for Conservation Biology, with their Early Career Conservationist Award. I am currently the Vice-President of the International Social Marketing Association, a board member of the European Social Marketing Association and a National Geographic Explorer.