Our work is targeted at eliminating inequities in health-related behavior through translational research. Specific research foci include: theoretical models of addictive and cancer risk behaviors; the development and evaluation of theoretically-based interventions; and, translational research to implement and disseminate those interventions in real world settings. Treatment approaches include smartphone apps, motivational enhancement therapies, mindfulness meditation, and cognitive behavioral interventions. Assessment approaches include on-body human sensing technologies, ecological momentary assessments, and implicit cognition. Our research spans the continuum from cells to society, and focuses on high-risk and underserved populations, with a major focus on low socioeconomic status individuals and minorities.