Yuhsiang Lin is an Associate Professor in the Department of Urban Industrial Management and Marketing, University of Taipei, Taiwan. His research interests focus on word-of-mouth marketing, international marketing, and social media marketing. His research articles have been published in Telematics and Informatics, Data Technologies and Applications, Information Technology for Development, Journal of Management & Systems, Management Review, International Journal of Electronic Commerce Studies, Taiwan Journal of Marketing Science, Journal of Research in Interactive Marketing, International Journal of Electronic Business Management, Lecture Notes in Electrical Engineering, Taiwan Journal of International Business Studies, Journal of Informatics and Electronics, International Journal of Enterprise Network Management, and NTU Management Review.