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平台管理强度对交易效果的仿真分析

Wen ZHENG,Xiao-min YAO, Jin-yue LIANG

Journal of Liaoning Institute of Technology(Natural Science Edition)(2020)

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Abstract
考虑复杂平台网络内部,交易效果涌现受平台管理强度影响.基于复杂适应系统理论,依据双边市场结构内在属性特点,构建平台管理强度与交易效果的关系模型.利用Anylogic仿真平台,就市场和成本属性对比分析不同强度平台管理对交易效果产生的影响.由仿真结果,市场属性中的卖方收益率对买方和平台价值无影响,对卖方价值有负影响;平均使用服务对买方价值无影响,对卖方价值有正影响,对平台价值有负影响;成本中的买方,卖方和平台成本对各交易主体产生显著影响.
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要点】:研究平台管理强度对交易效果的影响,提出并验证了基于复杂适应系统理论的平台管理强度与交易效果关系模型。

方法】:利用复杂适应系统理论,结合双边市场结构特性构建模型,并使用Anylogic仿真平台进行模拟分析。

实验】:通过Anylogic仿真平台进行实验,分析了不同管理强度下的市场属性和成本属性对交易效果的影响,使用的数据集为自定义的市场和成本属性数据,仿真结果显示市场属性和成本对交易主体价值有不同的影响。