基于搜索引擎的旅游营销方式研究综述
Modern Business Trade Industry（2016）
Abstract
搜索引擎是游客进行信息搜索的重要工具,而对其营销方式的研究更是对我国旅游业来说具有非凡意义.通过对国内外相关论文的归纳总结,从网站质量、检索效率、游客搜索与体验、网络口碑、营销对策五个方面对相关论文进行整理,以此能为旅游网络营销策略提供理论借鉴.
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