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(Mis)alignment Between Facial and Textual Emotions and Its Effects on Donors Engagement Behavior in Online Crowdsourcing Platforms

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE(2024)

引用 2|浏览6
关键词
Crowdfunding,Donor engagement,Emotional misalignment,Facial emotions,Textual emotions,Perceived cognition,Endogeneity,Multi-method research
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