Exploring the Moderating Role of Ethics Position Between Community Commitment and Oppositional Loyalty in Huawei's Brand Communities

Guo Cheng, Wenjie Li, Dongyang Si, Dalin Li,Xiaoyun Han

JOURNAL OF RETAILING AND CONSUMER SERVICES（2025）

引用 0|浏览0

关键词

Community commitment,Ethics position,Willingness to pay more,Brand love,Anti-Brand actions,Schadenfreude

AI 理解论文

溯源树

样例

生成溯源树，研究论文发展脉络

Chat Paper

正在生成论文摘要